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Leicester Tigers to rebrand Welford Road

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(Photo by David Rogers/Getty Images)

Leicester Tigers and long-standing official partner Mattioli Woods today announce a new five-year deal that will see the wealth management firm rebrand the stadium as Mattioli Woods Welford Road.

The move marks a first for the club – who have played in the same spot since moving to the ground back in 1892 – and is one that will play a huge role in supporting the future of the Leicester Tigers.

Mattioli Woods have been an official partner of the Tigers since 2016 supporting the club through shirt sponsorship and naming rights to the stadium’s East Stand.

The Covid-19 pandemic has the potential to see the club lose further millions in revenue over the coming months. The decision to rebrand the stadium is one that Tigers has not taken lightly owing to the significance Welford Road has in the hearts of supporters around the world.

Back in 2017, supporters and the club came together to celebrate 125 years of Welford Road, of which the north, east and west stand have all undergone major construction in the last twenty-five years taking capacity at the stadium to 25,849.

The decision to keep the ‘Welford Road’ name alongside the partnership is one that Mattioli Woods and the club felt was important, retaining the traditions of the club. This ‘club-first’ mentality echoes the shared values both organisations have in a move that can ensure Tigers remain at the heart of the city’s community.

The deal, which will run until the end of the 2024/25 season, includes stadium naming rights as well as branding around the team dugouts and externally around the venue. The company will also retain naming rights of the Mattioli Woods Stand as well as back of shirt sponsorship.

The two organisations became city centre neighbours in 2018 with Mattioli Woods moving its Leicester office to the top of Welford Road where they house 400 employees in the five-storey complex as part of the city’s regeneration project.

Over the years, the two businesses have worked together supporting the annual Rothley 10k run, organising stadium visits for schools, hosting networking events for local businesses as well as providing financial advice workshops.

A word from the CEOs…

As the club announced a historic moment with the rebrand of the home of Leicester Tigers to the Mattioli Woods Welford Road stadium, the chief executive officers of both organisations released the below statements.

Andrea Pinchen, chief executive officer at Leicester Tigers, said:

“Welford Road is an icon of world rugby as the home of Leicester Tigers and a venue that has helped to put Leicester on the sporting map.

“In these uncertain times, the club has had to look at new ways to provide value for supporters and partners in a way that can generate revenue and ensure that there is a club for fans to come back to.

“Mattioli Woods have been a partner of the club for many years, and whenever contractual rights are involved, we want to ensure that the traditions of the club remain a consideration.

“Having been such a loyal supporter of Tigers, we are extremely proud to unveil the Mattioli Woods Welford Road stadium signifying a partnership steeped in Leicester’s roots.

“Ian (Mattioli) is a close friend of the club and over the years, we’ve been grateful for his and the company’s support both financially as well as within the community.

“We understand it is a difficult time for every business at the moment, with sacrifices being made along the way, but the good times will return and I hope that this move symbolises the commitment of two Leicester businesses working through this together.”

Ian Mattioli, chief executive officer at Mattioli Woods said:

“Having been born and bred in Leicester, the Tigers have been a huge part of my life and I consider the club staff, players and supporters a part of the Mattioli Woods family.

“The COVID pandemic has impacted all of our lives, beyond anything we could have imagined. Personally, and as a business we have looked for ways to help the local communities where we have offices, supplying iPads to hospitals and other support where we can.

“Tigers have gone through tough times of late, as the majority of clubs have and so I am delighted that we are able to guarantee our support for the next five years. I am also proud the business I started in my garage in Leicester and employs so many local people both in Leicester and around the country, will be linked with this amazing club as Mattioli Woods Welford Road. Supporting our sporting clubs at this time is vital for our community.

“Sport breaks down barriers, it has the potential to reduce stress and improve mental wellbeing, and in these very testing times we are living in, it is important that families are still able to watch their beloved team and look forward to eventually being back in the stands.”


International

All Blacks not underestimating Argentina in Mendoza – Mo’unga

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The All Blacks are not underestimating the challenge of facing Argentina in Mendoza and would look to do the simple things right in front of a hostile crowd said first five-eighths Richie Mo’unga, ahead of the opening Lipovitan-D Test against Argentina on Sunday morning (NZT).

Argentina’s confidence would be high: they beat the All Blacks in New Zealand for the first time last year, beat England at Twickenham, and put 50 points on Australia in one of their Tests.

He said they were worthy rivals and definite contenders both for the Lipovitan-D Rugby Championship and the Rugby World Cup.

“Playing Argentina in Argentina, and in Mendoza, could be considered in the same light as playing South Africa at Ellis Park. This is a rugby city, the Argentinians are pumped to be playing here and they deserve all the respect they get.”

Mo’unga said the atmosphere in Argentina was akin to that for football with plenty of passion, and that was more the case in Mendoza, a rugby city where the crowd at games could be hostile in their support of their side.

“You can get caught out if you haven’t played here before or understand what it means to them to play in a city like Mendoza against the All Blacks.”

While they loved their rugby, they also loved the All Blacks, and they received a warm welcome upon their arrival.

Argentine first five-eighths Nicolas Sanchez was rated highly by Mo’unga. He was a fine goal-kicker but underrated by many. But with improving stocks in the position, he was sure whoever was selected would thrive because of the speed and physicality in their forwards and the flair of the backs, which was always dangerous.

While Argentina had lost contact with New Zealand sides with the changes to Super Rugby and the loss of the Jaguares, Mo’unga said they were still playing top rugby in sides in Europe and were bringing that back to their Test preparations, which would help them.

“Whenever you play the Argentinians you expect the best Argentinian side and that’s what you should do. You give them more respect. And they’ll be fizzed for it because they will be playing in Argentina against the All Blacks.

While the All Blacks could see how players performed individually through video analysis, they could also reflect on how they did things in the past, which was relevant because the same coaching personnel were still involved.

“You assume things, but it doesn’t mean you’re going to get, it so you have a plan. But sometimes you’ve got to play heads up footy too, and I’m sure we’ll get both cases this week – getting what we assume but them showing some things that are a little different, and we’ve got to be prepared for that as well.”

MATCH DETAILS: All Blacks v Argentina, Sunday July 9, 7.10am NZT, Estadio Malvinas, Mendoza, Argentina. Live on Sky Sport NZ. 


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Rugby

Blues name new coaching line up

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Vern Cotter is the new Head Coach of the Blues, signed on a two-year deal placing him at the Blues helm through until the end of the 2025 DHL Super Rugby season.

Cotter, who starts with the Blues this week, will be joined by new Assistant Coach, Jason O’Halloran, also on a two-year deal, working alongside members of the existing Blues coaching team.

Cotter is an experienced Head Coach at both domestic and international level and was most recently Head Coach of Fiji from 2020-22.

He was also Head Coach of Scotland from 2014-2017 – where he joined forces with O’Halloran – the pair taking the team from tenth to fifth in the World Rugby Rankings and credited with having a strong impact on the culture and performance of the team.

Cotter said he is both honoured and enthused to be named Head Coach of the Blues.

“I would like to extend my thanks to the entire Blues organisation for putting their trust in me,” said Cotter.

“I’ve watched this club thrive in recent years and I’m excited by the challenge of taking them forward and building on what is a very strong base.”

“It’s great to have Jason joining me at the Blues. Since our time in Scotland we’ve remained firm friends and often pick up the phone to discuss current trends in the game – I know he’ll add real value to an already strong coaching team.”

Cotter has a history of success, under his guidance European club side Clermont Auvergne reached lofty heights, making three Grand Finals before winning the coveted French Top 14 title in 2010 – the first title in the club’s history. The team also won a European Challenge Cup under Cotter’s guidance in 2006.

He said his experiences overseas can help in taking the Blues forward.

“When you take a new role it’s important to acknowledge what’s been going well for a team, while constructively challenging aspects you feel could improve. I think I can add fresh thinking, informed by my broad and varied coaching experiences to date.”

“I’m looking forward to getting stuck in with the Blues and I’m energised to be back in New Zealand coaching at Super Rugby level.”

Blues Chairman Don Mackinnon said Cotter’s vast experience, partnership with O’Halloran and history of winning were key factors in bringing him to the Blues.

“We’ve been in communication with Vern for a while now and what shone through in our conversations was his desire to drive the club forward while building on the strong culture we’ve developed at the Blues over the last few years. He’s an experienced and driven coach, has a history of success and I believe is the right fit for the role.

“Vern and Jason have proven they work well together, and we believe the pair will provide some fresh thinking and energy to take the club forward.

“We’re really happy with our coaching mix for 2024 and beyond and believe Vern is the right man to set the direction for our coaching group and continue the development of some excellent younger coaches.”

Blues CEO, Andrew Hore, was equally impressed by the latest additions to the coaching group.

“We’re looking forward to welcoming both Vern and Jason to our team. We feel they will fit seamlessly into our coaching group and wider business,” said Hore.

Those thoughts were echoed by New Zealand Rugby Manager, Professional Rugby, Simon Simmers.

 “Vern’s appointment is a great example of our home-grown coaching talent gaining valuable experience offshore, before returning to New Zealand to continue their contribution to the development of our people and competitions.

“Vern’s coached internationally at Rugby World Cups and knows what it takes to win titles in Europe. He will bring all those insights and knowledge back to the Blues and Super Rugby Pacific. It’s great to have Vern home.”


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Premiership

Sharks sign respected Full-back on 1 year deal

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Former Gloucester full-back Jason Woodward joins Sale Sharks ahead of 2022/23 Premiership season 

Sale Sharks have signed versatile full-back Jason Woodward on a one-year deal ahead of the 2022/23 Gallagher Premiership season. 

The former Bristol Bears and Gloucester man, who can also play on the wing and in the centre, put pen to paper today and will join Alex Sanderson’s squad ahead of their opening pre-season clash against Caldy RFC on August 19. 

Jason signed for Bristol from Super Rugby side the Hurricanes in 2016, before joining Gloucester the following year after Bristol’s relegation from the Premiership. He went on to make made 67 appearances and score 90 points for the Cherry and Whites. 

The 32-year-old represented New Zealand at U20 level but qualifies for England through his grandmother and was called into a training camp by Eddie Jones in 2017. 

Sharks Director of Rugby Alex Sanderson said: “After speaking with Jason it was clear he was still motivated to perform at the highest level, and he was keen for a move North to join the Sharks. 

“Jason is a proven Premiership performer who will add a great deal of quality and experience to what is a young squad here.  

“He has the ability to play in a number of positions and that’s a massive bonus for us with such a busy schedule ahead. 

Images & Content from Sale Sharks Rugby


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