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Debut URC Season Sets New Broadcast Records

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Mandatory Credit ©INPHO/Dan Sheridan

Over 34 million fans tuned into the inaugural United Rugby Championship season as the league set a number of major broadcast records in its first campaign.

In its first season, the United Rugby Championship was supported by Free-to-Air (FTA) broadcasters in the UK, Ireland and Italy – BBC Wales, BBC Northern Ireland, Mediaset, RTÉ, S4C and TG4 and by leading Pay TV companies SuperSport (South Africa) and Premier Sports (UK and Ireland).

This mix of broadcast platforms allowed fans to enjoy rising standards of production while the crossover and collaboration across different territories gave the league a truly global feel.

The numbers behind the headlines are truly stellar and set a high benchmark for the URC, its teams, players, broadcasters and partners to aim for ahead of the new 2022/23 season.

Thanks to the consolidated reports from Nielsen Sports, one of the world’s leading agencies in broadcast reporting, the United Rugby Championship can confirm that the audience for the entire 2021/22 season reached a high mark of 34.6million across 7,000-plus hours of coverage.

That figure of 34.6m was an increase of 169% compared to the 2020/21 PRO14 and Rainbow Cup campaigns combined.

  • The cumulative average audience per game during the season was 230k which represented a 109% increase on 20/21.
  • A cumulative audience of almost 3 million people tuned into Round 3 with the figure of 2,892,000 setting a new record for the highest audience for a single round in the league’s history.
  • In total, four rounds eclipsed an audience of 2 million, seven rounds drew more than 1.5 million and 6 of the remaining 7 rounds all attracted a minimum viewership of 1 million.
  • The average audience per round in the regular season was 1.7 million.
  • The cumulative audience from Italy was 1.6 million.

URC Grand Final and Play-Offs

The first-ever United Rugby Championship Grand Final took place in Cape Town, South Africa between the DHL Stormers and Vodacom Bulls and set a new TV milestone for the league.

A total of 1.25 million watched the DHL Stormers win their first URC title and set a new record for the league decider. Although the Grand Final was an all-South African affair 41% of the audience came from outside of the territory with RTÉ’s live coverage in the Republic of Ireland accounting for 15%.

This trend of interest was a hallmark of the entire URC Play-Offs which also set a record for viewership with 3.8 million across seven games. The largest viewership for the Play-Offs came in the DHL Stormers v Ulster Final Four game where the audience hit 754k while the other Semi-Final encounter between Leinster and the Vodacom Bulls drew 472k.

Including the URC Grand Final, the average audience per game in the Play-Offs was 537k

Top 10 most watched regular season games in 2021/22

In the Top 10 most watched games of the regular season, Munster featured five times, the Cell C Sharks were involved in three with Ospreys, Ulster and the DHL Stormers appeared twice.

The most watched game in the regular season was Ospreys’ Round 3 game with Cell C Sharks which was viewed by a combined audience of 581k on BBC Wales, SuperSport and Premier Sports.

  1. R3 Ospreys v Cell C Sharks 580,026
  2. R3 Cardiff v Vodacom Bulls 560,886
  3. R2 Munster v DHL Stormers 538,909
  4. R6 Cell C Sharks v Scarlets 531,421
  5. R10 Munster v Ulster 523,707
  6. R4 Munster v Connacht 521,110
  7. R1 Munster v Cell C Sharks 484,267
  8. R5 Ospreys v Munster 480,652
  9. R4 Ulster v Emirates Lions 468,993
  10. R4 Dragons v DHL Stormers 445,471

Most Watched Clubs

Helped by their appearance in the URC Grand Final, the DHL Stormers were the most viewed team in the league with their total audience coming in at over 7.2million. The URC champions are followed by the Vodacom Bulls, Munster, Cell C Sharks and Leinster for audiences across the entire season.

The DHL Stormers and Munster were the most watched teams in South Africa and Ireland, respectively with Ospreys leading the interest in Wales, Benetton were No 1 in Italy and Edinburgh topped the pile in Scotland.

Derby matches which are at the heart of the tribal rivalries in the URC also performed well with only one South African fixture breaking the dominance of the all-Irish clashes.

Top 5 Derby Audiences

The most watched derby games of the season all took place in Ireland, with Munster’s R10 clash with Ulster drawing in 523k in a game that was also No 5 in the list of Top 10 most watched in the regular season. Munster also feature in four of the Top 5 derby audiences.

  • R10 Munster v Ulster 523,707
  • R4 Munster v Connacht 521,110
  • R16 Ulster v Munster 428,709
  • R15 Munster v Leinster 402,534
  • R6 Leinster v Ulster 401,603

Top 5 Games from Ireland

  • R2 Munster v DHL Stormers 538,909
  • R10 Munster v Ulster 523,707
  • R4 Munster v Connacht 521,110
  • R1 Munster v Cell C Sharks 484,267
  • R4 Ulster v Emirates Lions 468,993

Top 5 Games from South Africa

  • R6 Cell C Sharks v Scarlets 531,421
  • R17 DHL Stormers v Leinster 417,323
  • R7 Emirates Lions v Munster 394,416
  • R16 Cell C Sharks v Leinster 361,290
  • R17 Vodacom Bulls v Glasgow Warriors 323,386

Top 5 Games from Italy

  • R11 Zebre v Munster 439,701
  • R1 Zebre v Emirates Lions 295,647
  • R1 Benetton v DHL Stormers 213,754
  • R10 Benetton v Cell C Sharks 202,283
  • R4 Benetton v Ospreys 196,817

Top 5 Games from Scotland

  • R3 Edinburgh v DHL Stormers 382,185
  • R3 Glasgow Warriors v Emirates Lions 363,674
  • R4 Edinburgh v Vodacom Bulls 260,448
  • R5 Glasgow Warriors v Leinster 224,494
  • R2 Glasgow Warriors v Cell C Sharks 209,027

Top 5 Games from Wales

  • R3 Ospreys v Cell C Sharks 580,026
  • R3 Cardiff v Vodacom Bulls 560,886
  • R5 Ospreys v Munster 480,652
  • R4 Dragons v DHL Stormers 445,471
  • R3 Scarlets v Munster 330,313

Images & Content from Munster Rugby


URC

Jordan signs for Bristol Bears

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Jordan signs for Bristol Bears

Glasgow Warriors can confirm that Tom Jordan will depart the club at the end of the 2024/25 campaign, after agreeing to join English Premiership side Bristol Bears from next season.

The Auckland-born play-maker moves on from Scotstoun after four seasons with the club, having initially signed for the club in November 2021 after impressing for Ayrshire Bulls in the FOSROC Super Series.

Jordan played an integral role in Glasgow’s historic BKT United Rugby Championship triumph in 2023/24, featuring in all 21 of the club’s fixtures en route to lifting the title.

He has made 55 appearances to date for Franco Smith’s side, scoring 104 points, a tally that includes nine tries.

Equally comfortable at fly-half, centre and full-back, the 26-year-old made his Scotland debut in the opening match of The Famous Grouse Nations Series, coming off the bench against Fiji at Scottish Gas Murrayfield before winning Player of the Match in the win over Portugal a fortnight later.

“I’ve had an incredible time with Glasgow Warriors and I’m really grateful to the club for the opportunities they have given me,” Jordan told glasgowwarriors.org.

“Thank you to all the players, coaches, staff and fans I’ve met over the years, and I’m completely committed and focused on finishing the season on a high and giving my all for this club.”

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Champions Cup

Squad Update | Munster Prepare For All Blacks XV At Thomond

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The Munster squad have started preparations at the HPC ahead of Saturday’s sold-out clash against the All Blacks XV at Thomond Park (5.30pm).

The game will be exclusively live-streamed on Access Munster, sign up here.

Pinergy, Munster Rugby’s official energy partner, are the presenting partners for the clash.

On the injury front, there were no fresh concerns following Saturday’s clash against the Sharks in Durban.

Peter O’Mahony (hamstring), who has been included in Ireland’s Autumn Nations Series squad but is continuing his rehabilitation at the HPC, will increase his training load this week. His availability for this weekend’s clash against the All Blacks XV will be determined later in the week.

Brian Gleeson (shoulder) and Diarmuid Kilgallen (leg) came through the weekend with no issues after returning to action with Garryowen in the AIL.

On the international front, Tadhg Beirne, Craig Casey, Jack Crowley, Conor Murray, Calvin Nash and Alex Kendellen have travelled to Portugal with the Ireland squad ahead of the Autumn Nations Series.

Continuing to rehab: Shane Daly (leg), Jeremy Loughman (knee), Alex Nankivell (hip), Josh Wycherley (neck), Mark Donnelly (ankle), Dave Kilcoyne (ankle), Oli Jager (neck), Liam Coombes (leg), Thaakir Abrahams (thigh), Patrick Campbell (shoulder), Cian Hurley (knee), Edwin Edogbo (Achilles), Roman Salanoa (knee).

Tickets

Saturday, November 2

Munster v All Blacks XV, Thomond Park, 5.30pm; SOLD OUT – Watch live on Access Munster here

URC Round 7: Saturday, November 30

Munster v Emirates Lions, Thomond Park, 7.35pm; Buy tickets here

Champions Cup Round 1: Saturday, December 7

Munster v Stade Francais, Thomond Park, 5:30pm; Buy tickets here

Champions Cup Round 3: Saturday, January 11

Munster v Saracens, Thomond Park, 5.30pm; Buy tickets here

URC Round 9: Friday, December 27

Munster v Leinster, Thomond Park, 7.35pm; Buy tickets here

URC Round 11: Saturday, February 15

Munster v Scarlets, Thomond Park, 5.15pm; Buy tickets here

URC Round 12: Friday, February 28

Munster v Edinburgh, Virgin Media Park, 7.35pm; Buy tickets here

URC Round 15: Saturday, April 19

Munster v Bulls, Thomond Park, 5.15pm; Buy tickets here

URC Round 17: Friday, May 9

Munster v Ulster, Thomond Park, 7.35pm; Buy tickets here

URC Round 18: Friday, May 16

Munster v Benetton, Virgin Media Park, 8pm; Buy tickets here

Images & Content from Munster Rugby


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URC

Ulster ready for interpro derby against Connacht in Belfast

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Ulster ready for interpro derby against Connacht in Belfast

41 minutes ago

Fixture News

Ulster Head Coach, Richie Murphy, has named his Ulster side to take on Connacht on Saturday night in Round 4 of the BKT United Rugby Championship (kick-off 8pm).

Iain Henderson captains the side and is joined in the second row by Kieran Treadwell.

Prop, Andrew Warwick, and lock, Alan O’Connor, are in line for their 200th Ulster caps this weekend.

Limited tickets are still available for Saturday’s big game via the link below.

Warwick starts at loosehead prop, joined by experienced hooker, John Andrew, and Irish international prop, Tom O’Toole, at tighthead prop.

In the back row, David McCann, starts as the openside flanker, with Sean Reffell starting on the blindside.

Nick Timoney starts at eight and marks a milestone of his own, making his 150th cap for Ulster.

The half-back partnership this weekend sees John Cooney start alongside Aidan Morgan, who has two tries in his opening three matches for Ulster.

After scoring a superb individual try against the Bulls last weekend, Jacob Stockdale, starts on the left wing, with Werner Kok making his first start at Kingspan Stadium on the right wing.

Jude Postlethwaite returns to the team, following an impressive Emerging Ireland tour, that saw the Lisburn man score a try against Western Force last weekend, before being released to play for the province.

He starts at inside centre and is joined by Stewart Moore, who scored a great try last weekend against the Bulls.

Ethan McIlroy starts at full-back, completing the back-field.

Murphy opts for a 5:3 split on the bench, with James McCormick, Callum Reid, Corrie Barrett, Alan O’Connor and Marcus Rea providing the forward replacement options.

Nathan Doak, Ben Carson and Mike Lowry provide the back options from the bench.

Ulster Rugby v Connacht Rugby, Saturday 12 October, 8pm, Kingspan Stadium (Live on BBC Two, BBC iPlayer, BBC Sounds, Premier Sports and TG4):

(1-8) Andrew Warwick, John Andrew, Tom O’Toole, Iain Henderson (C), Kieran Treadwell, David McCann, Sean Reffell, Nick Timoney;

(15-9) Ethan McIlroy, Werner Kok, Stewart Moore, Jude Postlethwaite, Jacob Stockdale, Aidan Morgan, John Cooney.

Replacements: James McCormick, Callum Reid, Corrie Barrett, Alan O’Connor, Marcus Rea, Nathan Doak, Ben Carson, Mike Lowry.

The Opposition:

Images & Content – Ulster Rugby


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